Pure Digital

PURE launched the worlds first DAB digital radio in 2001, the PURE DRX-601EX cost £499 at that price it really only appealed to the audio enthusiast. In 2002 they launched Evoke-1 DAB digital radio that was priced at £99.99 and was responsible for taking DAB digital radio mass market in the UK. Since then there has been no looking back for the UK based company and they have gone from strength to strength. We highly recommend PURE digital radios.

PURE now produces a complete range of digital and internet radios some of which now have Bluetooth Streaming, including best-selling personal radio, kitchen radio, bedside radio, hi-fi and in-car digital radio. Widely credited with kick-starting digital radio in the UK, PURE's EVOKE-1S is the best selling digital radio in the world with an iconic and much imitated design. PURE is proud of its many firsts: EVOKE-3, the first radio with an electronic programme guide, Siesta, the first of many EcoPlus products featuring low power consumption, recycled packaging, and components selected to minimize their environmental impact The Pure Highway was the first mainstream in-car digital radio; and the Pure Move was the first radio recommended by the Energy Saving Trust. The 2015 line up of Pure digital radios includes the Evoke D4 and D4BT the later of which has Bluetooth streaming so you can play your favourite music stored on your smart phone or tablet through the radios speaker.

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