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Fridgemaster
Fridgemaster, originally launched by the HI Group in the 1970s as a value-focused UK appliance brand, specialing in affordable refrigerators and freezers. Acquired in 2012 by Chinese giant Hisense the company now produces its entry-level refrigeration units in Hisense’s factories—predominantly in China—while maintaining a UK-focused brand identity The brand positions itself on delivering reliable performance, energy efficiency, and everyday value for money
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